why is the cheesecake factory egyptian themed. And I thought the Santa Clarita Cheesecake Factory had great tasting fish & chips! I almost went with the Korean fried chicken; so glad I chose the fish & chips, ooooh so good! And the bitter/sweet peach lemonade with sugar around the rim of the glass was a nice touch. why is the cheesecake factory egyptian themed

 
And I thought the Santa Clarita Cheesecake Factory had great tasting fish & chips! I almost went with the Korean fried chicken; so glad I chose the fish & chips, ooooh so good! And the bitter/sweet peach lemonade with sugar around the rim of the glass was a nice touchwhy is the cheesecake factory egyptian themed -based restaurant chain The Cheesecake Factory had 210 company-owned restaurants, up from the previous year's

With each slice of cheesecake costing $8-$9, dessert alone added more than $17 to the. Knead and Shape Bread – Turn the risen dough out onto a lightly floured surface, knead it 3-4 times, form it into a ball, and cut it into 6 equal pieces. Review. 7 million in the fourth quarter of. OK, it’s not Times Square. 4 chaPter 1 From Our President When i started at the cheesecake Factory in 1993, i was a front of house manager and we had eight restaurants throughout the company. There is a lot of choice on the menu, and people will never be disappointed with all the varieties of desserts they offer. Zacks Equity Research. Save. Truly bizarre. 68%) fell 41% in the first half of 2020, according to data from S&P Global Market Intelligence. Everything at The Cheesecake Factory, the restaurant chain with 146 outlets in 35 states, is large: faux Italianate columns with Pharaoh faces, soaring Trompe L'oeil ceilings, vast open kitchens. Medicine has long resisted the productivity revolutions that transformed other industries. CALABASAS HILLS, Calif. On the other hand, William Capon (1757–1827) suggested a massive pyramid for Shooter's Hill as a National Monument, while George Smith (1783–1869) designed an Egyptian-style tomb for Ralph Abercromby in. The Cheesecake Factory first opened in Beverly Hills, California, in 1978 and has since grown to more than 200 restaurants across North America. A list of places women supposedly find unacceptable locations for first dates put the Cheesecake Factory as No. 0m due within 12 months, and liabilities of US$1. As part of The. S. com - November 14 at 2:54 AM. 7 Million. If you want berries, they are fresh. Cheesecake can trace its origins back over 2,000 years to ancient Greece! Although cheese itself existed long before this, ancient Greece has the first recorded use of cheese to produce a cake. In a large glass measuring cup, measure out the juice, vinegar, oil, honey, salt and pepper. The original Cheesecake Factory menu included 30 flavors of cheesecake (four of which were seasonal). 7,327 reviews #9 of 177 Desserts in Dubai ₹₹ - ₹₹₹ Dessert Indian Vegetarian Friendly. However, after becoming a mother she gave up this idea. The Cheesecake Factory ranks as the 37th-largest chain in the US in terms of sales on Technomic's top-500 list. Shares of Cheesecake Factory have surged 56. Their menu includes chickens, cheesecakes, appetizers, flatbread pizzas, salads, sandwiches. Cool on a wire rack before slicing with a bread knife. November 1, 2023 at 5:44 p. The cheesecake factory menu with prices is famous for its delish chicken recipes and different flavors of cheesecakes. First opened in 1978 in Beverly Hills, the restaurant now has 211 North American locations and consistently ranks as a customer favorite. Unlike many restaurants, the items don't really have a theme. Cheesecake wants to add new units of the concept at an annual rate of 20%. Buy A Gift Card. In about two and a half hours I had devoured at least one heaping bite of every single flavor. Zacks Equity Research. A Cheesecake Factory dining room exhibits the influences of a thousand pilfered cultures, like a Kendall Jenner Pepsi ad: Egyptian columns, French-ish rattan chairs, Italian “marble” and light. My photos don't convey the scale — the building itself is absolutely massive, with a huge, full parking lot next to it. complete with Egyptian chariot races and Yul Brynner starring. We would like to show you a description here but the site won’t allow us. Each unit pulls in about $7 million annually. , is a leader in experience eating. In fact, it's more of a book than a menu. The Cheesecake Factory offers something for everyone featuring a wide variety of over 200 menu items prepared fresh to order each day, plus over 30 legendary varieties of the Finest Cheesecake. You’ve learned about the high-quality ingredients and scratch-made dishes that contribute to the cost, as well as the luxurious atmosphere and perceived value of dining at this popular chain restaurant. wonton strips. The Cheesecake Factory is among the most sought-after brands when it comes to coupons and discount offers, with hundreds of thousands of searches for coupons each month, offset against its relatively low volume of coupons. The Cheesecake Factory essentially grew out of a Los Angeles bakery business. An excellent cook, Evelyn Overton & her husband, Oscar, dreamed of having a successful family busine. According to McCormack, the Egyptian style was mainly because Overton always thought Egyptian stuff looked cool. I enjoyed the whip cream, it has the same taste and consistency as the one. Share. Besides, Who delivers from […] Appropriate-Battle32 • 7 mo. celery. 2,824 reviews #4 of 32 Desserts in Anaheim $$ - $$$ Dessert American. Paige Bennett. But, according to former Cheesecake Factory server Stella Stratigos, you get what you pay for there. Total revenues of $866. The Cheesecake Factory Inc. 95. The 62 analysts offering price forecasts for The Cheesecake Factory have a median target of 36. Cheesecake Factory reckons that each licensed unit is worth one penny of annual earnings per share with zero capex, so the licensing channel is a lucrative and interesting option for the long term. See more. Our Nourish Program, which takes excess food from our restaurants to local non-profits, donated more than 662,000 pounds of food in 2021. About. 6. (1. Repeat this process 3-4 times until you’ve used all of your ingredients. Pasta Pomodoro. The Cheesecake Factory's number of establishments globally 2015-2022, by type. It has done even better so far in 2023, with same-store sales up 13% and 31% vs. Source: The Cheesecake Factory, Technomic, and CNN. The wheat bread sends waiters scurrying across vast restaurants to refill complimentary bowls, and it disappoints takeout. 00 and a low estimate of 26. Yes, El Pasoans would support a Cheesecake Factory. Any item on the polished-casual chain’s voluminous menu is there. 38. Place the cheesecake on a pan and freeze it by itself first. Cooks at this restaurant do their best to provide guests with tasty spaghetti carbonara, grilled chicken and salmon. “Making this commitment is a. Share. . Varieties all include the restaurant’s signature cream cheese blend and sour cream and real cheesecake ingredients, plus a number of delicious flavors like birthday cake (with cake pieces. 7 million versus the consensus estimate of $490 million. though it was not on the menu. Open now : 10:00 AM - 12:00 AM. Daily Lines. Brokerages Set The Cheesecake Factory Incorporated (NASDAQ:CAKE) PT at $33. It's always reminded me a bit of Cecil B. The Cheesecake Factory is one of the highest-volume chains in America, averaging $10. Share. One of the world’s most complicated restaurants went all-in on takeout and. in Bars, New American, Barbeque. While there are five different candy themed cheesecakes, it can be difficult to choose just one Cheesecake Factory cheesecake. The restaurant known for its massive 21-page menu, dozens of dessert options and ancient Egypt-inspired. I ate at Olive Garden, Texas Roadhouse, and other chains to see why. Cheesecake Factory is usually a place I can go for consistent food and a nice ambiance. At the end, we had a slice of cheesecake, which was good as usual. jpeg Enter The Cheesecake Factory . Employees who 'ooze hospitality' are in hot demand at The Cheesecake Factory where perks like BMWs for its general managers have helped it land on Fortune's. Share. March 28, 2023 at 11:22 AM · 5 min read. According to analyst estimates, the acquisitions will trigger significant 2020 revenue. The vibrant atmosphere adds to the experience. Review. In September, it introduced augmented reality cheesecake theme filters on Snapchat, a campaign that reached more than 5 million unique users. And of course you really can go wrong with the cheesecakes. Review. However, it hasn’t meaningfully stifled sales. The Cheesecake Factory Brings Basque Cheesecake to Its Menu for the First Time Ever. Huntington Beach: 7871 Edinger Ave. Alex Darus/Mashed. For such a large restaurant. With more than 200 stores in the US and around the world, the Cheesecake Factory restaurant’s big menu and dozens of cheesecake varieties will be making their way to Bangkok, the brand’s first foray into Southeast Asia. Mesh Om Ali (Phyllo Milk Pie) Made from phyllo dough, mesh om ali is slated with whipping cream and condensed milk. The company operates two bakeries that produces cheesecakes and other baked products for its restaurants, international licensees, third-party bakery customers, external foodservice operators, retailers, and distributors. I remember saying to my girlfriend if this was a foreigner's first impression of a restaurant in America, they'd probably be impressed. Choose from the Grapefruit Cosmopolitan, made with Absolut Grapefruit and Aperol, the Pineapple Mezcal, the Strawberry Infused Margarita, and last but not least, the Key Lime Martini (which looks as much like a vacation as it sounds). Diet-conscious?. +1 Photo(s)Still, the food is good and the place looks like an Egyptian tomb. The Cheesecake Factory. 7 % 20. It also operates restaurants in the United States and. A lot of the chain's employees stick around for years. SAR 89. Think of all the incredible San Francisco meals for two I could have enjoyed for that price. I had to return the chicken and avocado sandwich because the chicken tasted like it had gone bad. Founded in 1978, The Cheesecake Factory is a large employer in the US, with over 10,000+ employees. 95 to $12. The popular American chain, renowned for its various cheesecakes and a menu boasting over 250 items, is gearing up to launch its first restaurant in Thailand. To create a. Casino & Hotel includes several dining options, including The Cheesecake Factory; KOHO Korean BBQ; and a Prime Rib steakhouse. To make the cilantro dipping sauce, combine cilantro, sour cream, jalapeno, mayonnaise, garlic and lime juice in the bowl of a food processor; season with salt and pepper to taste. Roderick Treece worked closely with designer, Rick Mac Cormack to create dramatic faux painted wall finishes and hand painted decorative art. Americans love The Cheesecake Factory. 7700 West Northwest Highway. Rank taste and smell. ( 1,955 Ratings) The Cheesecake Factory has a Diversity and Inclusion rating of 4. “2020 was a particularly challenging year in the restaurant industry, and we couldn’t be prouder of our. August 6, 2012. By Emily Heil Washington Post. Instructions. No-cost Culinary, GED. Press the mixture down firmly into the base of the springform pan. Operating cash flow barely increased, rising from $11. We both tried. 7. Save. Cheesecake Factory is still well. The tasty blend of chickpeas, tahini, garlic, lemon, and olive oil feels super-indulgent and makes a great alternative to, say, spinach artichoke dip. They are unsettlingly sweet and a truly unappetizing texture. DeMille's "The Ten Commandments" in terms of decor and Hollywood's faux elegance in every other sense. According to the last reported balance sheet, Cheesecake Factory had liabilities of US$437. It's been a while since I have come but I was left disappointed. Funny you should mention Tony Roma's. But the new chains aim to change this. The inside of the bun didn't have any sauce on it. 1. After flipping through the twenty-seven page menu, which excludes the. 2a-1. Creamy, Dreamy Cheesecake Recipes. The food here was all over the place. Read more Business, Economics, and Finance. Share. 40820 Winchester Rd Suite #2980, The Promenade, Temecula, CA 92591 (951) 296-0230 Website Menu. Peppermint Bark Cheesecake. The Cheesecake Factory is a delightful dining destination earning its reputation for exceptional flavors. As usual I ordered the four cheese pasta but this time it didn't taste the same and was served luke warm and overly salted. If you prefer you can store a cheesecake in the fridge for 2 days. This month, the Cheesecake Factory rolled out 12 new menu items — which include a variety of appetizers, salads, pizzas, and main courses. News of The Cheesecake. Improve this listing. In the collection of funny, self-aware, and. Sadly for Beyonce, Red Lobster has ended. Breakfast tacos – with black beans. Preheat oven to 325 degrees Fahrenheit with rack in the center position. 12379 North Mainstreet. I gave the Cheesecake Factory a try and it was amazing! (Only went for dessert though) They have a wide selection of cheesecakes, from Oreo, peanut butter, key lime, cherry, strawberry, and much more! It's definitely the place to get dessert while shopping at the mall. The chain has over 200 locations in the United States, as well as international locations in Canada, Dubai, Kuwait, Lebanon, Mexico,. The competitors are challenged to create a new Asian dish for The Cheesecake Factory. Other times, our orders/items came out fast. The Cheesecake Factory is a sit-down restaurant chain with more than 300 locations all over the United States of America. Also, focus on Fox Restaurant Concepts bode well. With all these sweet and rich. . Bake at 350° F for 10 minutes, then set aside to cool. 08%) are down over 20% since reporting earnings at the end of July. 朗 Full recipe:. But there's actually a. The big news was the company's after-the-market earnings release on July 27. We believe in making big things happen at The Cheesecake Factory. The most likely explanation is that the recipe’s popularization after being featured in a cookbook from the New York region gave it the nickname of “New York” cheesecake. 4. Headline. And pay attention to how the dishes are described, says Alanna Cabrero, R. In order to make it 100 percent vegan, ask. The cheesecake itself, a sweet end to a delicious meal, will cost you $8 to $9 a slice. The women and men behind the Cheesecake Factory reveal the untold story of how a tiny Beverly Hills restaurant known for its brown bread became a global chain mentioned in Drake songs and on. we introduce that suit the Egyptian taste and integrate between different cultures, by merging different Oriental and western recipes to make new dishes that are a fusion of the Eastern and the Western tastes with the overwhelming. Here's a sneak peek of r/fifthworldproblems using the top posts of the year! #1: The grass is always greener on the other side. onion. the cheesecake factory will not be liable for any direct, indirect, punitive, consequential, or special damages that result from the use of, or the inability to use, the contents or materials on this site, even if the cheesecake factory is negligent or if the cheesecake factory has been advised of the possibility of such damages, nor will the. , Nov. 99. The Cheesecake Factory essentially grew out of a Los Angeles bakery business. It is a chain of restaurants known throughout the world for its huge menu and forty different cheesecakes. Flexible scheduling to fit your life. This has since recovered, now. Once the mushrooms are tender, add in your white wine and lemon juice, stirring to loosen those browned bits on the bottom of the pan. Claimed. The video went viral on TikTok in October 2023 and inspired reactions across social media, with. As anyone who has ever been to the Cheesecake Factory knows, the menu is seriously long. While The Cheesecake Factory's Pasta Napoletana may contain a lot of sodium, it's still not the pasta dish on the menu with the highest overall sodium content. First off the ambiance is like a gothic pop art theme, which is odd and unusual just like the rest of the building! Alright -- so the food, we ordered so many different…" read more. The Cheesecake Factory is one of the top 40 restaurant chains in the US, known for its voluminous menu of cheesecakes, pastas, sandwiches, and appetizers, such as its famed avocado egg rolls. Bonus eCard is redeemable 1/1/24 - 2/29/24 when you dine in or order online for pickup. 79. In high school, the most heavily programmed time of my life, The Cheesecake Factory provided some semblance of family routine. When it comes to offering discount codes, The Cheesecake Factory very rarely issues promotional discount codes. Luckily The Cheesecake Factory has about 15 different salads on their menu. Afterward, press the crumb mixture into the bottom of the pan and also up the sides. It's also every bit as decadent as any of the cheesecakes on the menu. Save. Along with honey and molasses, apparently cocoa and espresso powder are also used in The Cheesecake Factory's bread to give it slight chocolate and coffee undertones. With the. Nonetheless. 5 / 13. Al Maryah Island Jazeerat Al Maryah, Abu Dhabi United Arab Emirates +971 2-492-6822 Website Menu. Top the salad with the macadamia nuts and sprinkle with sesame seeds. The worst bite we took during our meal at The Cheesecake Factory was the Sweet Corn Tamale Cakes. We confirmed our reservation on "5%. Share. “From a design perspective that place is fuckin wild and I’ll. Second, their tome-like menu. 15. If they had Penny say every week that "you know what the food's like here, everyone gets a dodgy stomach the next day". 24 and be available for the rest of the year. Next, chill the nut crust. But. We've decided to celebrate it by filling up our fridges (and bellies) with, well, cheesecakes. As a result, delivery cheesecake took off: The chain’s takeout operation is firing to the tune of $3m+ per location annually. I'm twenty-five sides in and holy fuck this is green as shit my dudes #2: I decided to visit Rome, but all roads lead to Rome, so when I try to leave Rome I end up in Rome again. The thread caught on, for obvious reasons — Cheesecake Factory is weird as hell. David Overton, The Cheesecake Factory's Founder and current CEO and Chairman of the Board, told VICE, "We coined the phrase 'upscale casual dining. The Cheesecake Factory. It has been the most popular cheesecake on The Cheesecake Factory’s menu for over 35 years, according to the restaurant. Financial Center Rd The Dubai Mall, Dubai United Arab Emirates +971 4-419-0223 Website Menu. According to McCormack, the Egyptian style was mainly because Overton always thought Egyptian stuff looked cool. The Cheesecake Factory first opened in Beverly Hills, California, in 1978 and has since grown to more than 200 restaurants across North America. The full or partial closings of nearly half the chain came as the brand continued to reopen dining rooms that were forced to close by the COVID-19 crisis. CNBC 2. Cheesecake Rewards will launch nationwide in June, the chain announced Wednesday. Previous visits were always a hit or miss. In 2019, The Cheesecake Factory was featured for the sixth consecutive year. 12 on the list, which recognizes companies with a. . Of course, The Cheesecake Factory isn’t alone on the list, but it’s miles ahead of both second-place finisher The Melting Pot and #3, Bonefish Grill. The Cheesecake Factory prefers a flesh and blood representation in the person of its CEO, David Overton. Review. Average The Cheesecake Factory salaries by department include: Customer Support at $68,446, Admin at $48,520, Business Development at $140,599, and Legal at $197,604. However. The majority of businesses in Montréal manage. Rather, the company has. Facebook. And with the dev [elopment] of the food, the money we put into the decor, it became upscale casual dining. The Cheesecake Factory is always a good idea. Medicine has long resisted the productivity revolutions that transformed other industries. But if it's any consolation, much of this was due to noncash impairment charges on its assets. Whisk to combine all ingredients. Whipped cream toppings, chopped delicious fruits, and soft scrumptious filling – it’s no wonder cheesecake is a dessert loved by many. Order Pickup. It has a mouthwatering aroma/, and it lives up to that with a soft texture and a sweet taste. Overall our visit here recently was decent. 91M subscribers Americans love The Cheesecake Factory. 3 stars. . 5 percent higher than 2019 marks. Replaced with turkey club- that was mediocre. Time Available: After Thanksgiving (and through the Christmas Holidays) First of all, this is one hefty piece of cheesecake, let me tell ya. But good news, mole people: A Cheesecake Factory is finally joining the big leagues, opening up its first New York City location in the Elmhurst area of Queens today. Luckily, DoorDash is giving everyone a reason to enjoy all five candy themed cheesecakes. These donations also reduced. Simply place the cake in the freezer for about an hour, or until it is firm. It's not a Mexican restaurant, but it has Mexican food. Open now : 10:00 AM -. Brunch—the portmanteau combining the words "breakfast" and "lunch"—is the best of both worlds. Trying other Cheesecake Factory locations from now on. With 306. Claimed. Cheesecake Country Egypt. GIF Views. We welcome applicants from a wide variety of identities, ideas, perspectives, and experiences and encourage people from underrepresented backgrounds to apply. 37 reviews #535 of 1,994 Restaurants in Abu Dhabi $$ - $$$ Italian Mexican American. The origin of The Cheesecake Factory (CAKE) dates back to the 1940s, when David Overton’s mother Evelyn Overton found a recipe in a local. " The Cheesecake Factory is known for its extensive menu, which is nearly 6,000 words long and lists more than 250 items. In other words, The Cheesecake Factory is expensive because it has to turn a profit. 9309 SW Washington Square Rd Washington Square, Tigard, OR 97223 +1 503-620-1100 Website Menu. Place back in the freezer where it should be good for about a month. I waited at the front, but the time seemed to go by quickly. Be sure to save some room for them! Where this. Ground Beef, Carrots, Peas, Zucchini and Onions in a Delicious Mushroom Gravy Sauce Covered with a Mashed Potato-Parmesan Cheese Crust. 95. Review. The Cheesecake Factory menu is over 20 pages long and contains 250 items. It's light on the carbs, so if you're craving those we recommend ordering a side. The Cheesecake Factory (NASDAQ:CAKE) is a renowned American restaurant company known for its extensive menu, including a wide variety of appetizers, entrees, and, of course, delectable cheesecakes. A representative from the Cheesecake Factory confirmed with BK Magazine that the store would open in Central. Cheesecake Factory is headquartered in Calabasas Hills, California, the US. 70, with a high estimate of 52. Statista also reveals that on average, a Cheesecake Factory location in 2021 had over $11 million in sales. Serve this with a scoop of ice cream or a splash of maple syrup, and you’ll have a divine treat. Description: As a team work of Spectra Restaurant & Café, we aim at promoting the foodstuff industry through the branches we establish,and through the new dishes. Closed now : See all hours. There are a few reasons why the Cheesecake Factory's menu is so big. 5. Today, the restaurant is one of the most. The Cheesecake Factory. Claimed. The Cheesecake Factory. By Atul Gawande. That distinction belongs to the restaurant's Pasta with Shrimp and Sausage, which, according to the restaurant's nutrition guide, contains a whopping 6,930 milligrams of. Standings. Share. Closed now : See all hours. I'm a big fan of the cheesecake factory but had a horrible experience when visiting their location in Las Vegas. The Cheesecake Factory used to me known for excellent food and large portions. Be sure to save room for one of our 50 delicious cheesecakes and desserts. 52 Weeks Ended December 28, 2021. Claimed. It is a dish served in a spicy cajun sauce that provides intense flavor as you put it in your mouth. Review. 214-373-4844. By Emily Heil Washington Post. There's undoubtedly something on the extensive menu that should suit everyone. The Cheesecake Factory: Directed by Richard A. . It uses plant-based patties that mimic the flavor and texture of real meat, so you can’t go wrong with this order. 2,480 reviews #1 of 9 Desserts in Aventura $$ - $$$ Dessert Fast Food Contemporary. Open now : 11:00 AM - 11:00 PM. " Too much air will leave your cheesecake deflated like a sad balloon. This is how Cheesecake Factory makes thier iconic, rich and creamy Original Cheesecake with that beautiful glazed strawberry topping. Delicious, unforgettable experiences generated by individuals who are enthusiastic about what they do define who we are and where we are headed. , Nov. The wait at this location is incredibly long so expect a wait. The Cheesecake Factory. Restaurant unit expansion among The Cheesecake Factory's existing brands, by contrast, is just 3% per year. The restaurant still carries over 30 flavors, but most of the original ones are no longer served. 9,010 reviews #23 of 139 Desserts in Orlando $$ - $$$ Dessert Fast Food Grill. Cheesecake Factory Girl refers to a viral video of a woman, Alicia, refusing to get out of the car while on a first date because her date, Jay, brought her to the chain restaurant The Cheesecake Factory, which she believed was not classy enough. We can start with my favorite item and work our way down. Visit company page on Indeed. - The interior design of this specific Cheesecake Factory in Valley Fair Mall looks like an Egyptian sarcophagus-themed restaurant. If I were to. It's menu is 75 pages. 95-$7. Instructions. 7 million versus the consensus estimate of $490 million. The. (Andy Lyons/Getty Images) 7 min. The price performance was backed by a solid earnings surprise history. A lot of the chain's employees stick around for years. The rich and creamy flavors of a plain New York-style. Having visited their restaurants several times throughout my life, including recently, I saw fit to. The Cheesecake Factory. Remove the mushrooms and put with the chicken on another plate. 5% growth. Once the loaves have risen, bake for 25-30 minutes. Learning the mysterious ingredients, which reportedly include cream cheese, semi-sweet chocolate chips, and powdered sugar. Heat vegetable oil in a large skillet or Dutch oven over medium high heat. Adam's peanut-butter-cup fudge ripple, for example, is named after. The enjoyable service is something these restaurateurs care about. Paid vacation and sick time. First. David Overton Founder & CEO. ”. The portions are generous, and the service is attentive. Displaying vivid hand painted murals and artwork. Let it rise for 2 hours or until it has doubled in size. And here’s a window into COVID-19’s historic assault on the status quo. The CEO of The Cheesecake Factory, David Overton has an employee approval of 80%. They've also recently introduced a Vegan Cobb Salad with green beans, roasted beets, grilled asparagus, tomato, avocado, cucumber, quinoa, garbanzo beans, sunflower seeds and a house vinaigrette. ago. The Cheesecake Factory's unique design is blowing. Claimed. Open now : 11:00 AM - 11:00 PM. Bring to a boil, reduce to a simmer and cook for 10-12. The Cheesecake Factory. This visit was disappointing. The Cheesecake Factory Incorporated CAKE is likely to benefit from robust comps growth and sales-building initiatives.